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Apimi Story

Apimi is a Latvian nature-inspired skincare brand rooted in family values, tradition, and a deep respect for bees and nature. Founded by sisters Madara and Ieva, Apimi creates high-quality skincare using pure bee-derived ingredients like honey, propolis, and beeswax. Their mission is to craft simple, effective, and nourishing solutions that celebrate the harmony between people and nature.

But Apimi is more than skincare—it's a story of family, passion, and respect for the natural world.

‘’’ We want to share nature’s touch so that everyone can feel how rich nature is and how much it can give us.’’

Ieva & Madara Apimi

Lips

Nourish and protect your lips with Apimi’s honey and beeswax formulas. Deep hydration and natural shielding keep your lips soft, smooth, and healthy in any season.

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Face

Revitalize and calm your skin with Apimi’s propolis and chamomile blends. Gentle hydration and natural resilience for a fresh, radiant look.

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Body

Lightweight, fast-absorbing care for deep hydration and rejuvenation. Honey, red clover, and essential oils leave your skin silky-soft and healthy.

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Hand

Soothing creams infused with honey and oils to restore moisture and comfort. Keep your hands smooth, resilient, and protected daily.

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For Men

Simple, effective care designed to hydrate, protect, and rejuvenate skin—especially after shaving. Natural, clean, and effortless.

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From Nature’s Harmony to Apimi’s Philosophy

Rooted in tradition. Powered by bees. Crafted with care.

Apimi’s roots are shaped by a family devoted to the wisdom of nature. Their father, a beekeeper, and their mother, a doctor specializing in apitherapy, taught the sisters to appreciate the gifts of bees and nature.

Their father's teachings were about more than beekeeping. He instilled values of work, patience, and harmony.



“Dad taught us that with work and patience, you can go far. He taught us that everything in nature is orderly, and you have to learn to see, listen, and adapt to situations.”

Life around bees taught Madara and Ieva about the power of balance and teamwork.

“In the beehive, it's not only spotlessly clean, but the work is also well-organized, and each bee knows what it needs to do. The work happens at lightning speed because there are only 3 months in Latvia when bees can collect nectar. They help each other when needed and form one big team, like a large mechanism made of various gears.

The sisters’ mother’s dedication to apitherapy showed them how nature holds answers when approached with care and understanding. Her belief in the healing properties of bee products inspired them to pursue their own vision.

“Being near the bees makes you want to absorb their harmony, peace, orderliness, and diligence. You start thinking more about nature around us, how important this factor is for producing quality bee products, and providing the best home for the bees.”

The families apiaries are kept in pristine nature, far from cultivated fields and harmful chemicals—ensuring purity and quality in every product.


A Family Philosophy

Madara and Ieva grew up surrounded by the belief that beauty should be pure, natural, and accessible. Inspired by the harmony of bees, they strive to create products that reflect the simplicity and brilliance of nature.

Apimi isn’t just about skincare—it’s about family, tradition, and a genuine commitment to quality and care.”​